The SoHo neighbourhood’s name is derived from the phrase ‘South of Houston,’—but it’s much more than just a geographic location. SoHo is one of Manhattan’s most sophisticated downtown neighbourhoods, bordered by Houston Street to the north and Canal Street to the south, Broadway & Lafayette Streets to the east, and the Hudson River to the west. High style, downtown culture, contemporary art, fine dining—SoHo New York encompasses all of these attributes.
SoHo’s history as chic downtown Manhattan cultural destination is preceded by its history as a quieter residential district, before it transformed into a commercial centre more resembling of its current incarnation. Legendary stores Lord & Taylor and Tiffany & Co boasted outposts in now-historic warehouse-style buildings. With the arrival of the 1930s came a plan to build the Lower Manhattan Expressway through the area, by which time SoHo appeared run-down and deserted. When the 60s arrived, however, New York’s modern artists had grown tired of the uptown routine and sought an escape.
SoHo’s former warehouses provided loft spaces that drew artists from all over the city, including such influential figures as Richard Serra, Chuck Close, and Frank Stella, who influenced not only the art world but also revitalized the neighbourhood. Since that time, SoHo has remained one of Manhattan’s artistic hubs, drawing buyers and intellectuals to its internationally-recognized galleries and museums. Art and fashion often go hand in hand, so it was no surprise that by the 90s, the neighbourhood was considered one of the most glamorous parts of the city. In addition to stores such as Prada, Chanel, Yohji Yamamoto, the Apple flagship store, and Bloomingdale’s, the area is filled with the best restaurants, nightlife options, and spas. The Soho Grand was the first of the luxury hotels New York offers to infuse the now exclusive neighbourhood with the boutique hotel experience, drawing travellers, celebrities, and night-time revellers. Soho Grand provides the ideal locale for a holiday New York style.